Tastybuds

Yesterday I got my first day of 10 visits, so if I can sustain and grow that traffic, I will have completed my first goals.

A few factors have recently helped me to get this traffic. The articles I submitted just got approved, which has not only gotten me traffic, but has also helped out on SEO. Every article i write gives me an extra inbound link or two. The day after they were approved, the ranking on Google for “Danny Gabriner” jumped ahead of my Facebook and LinkedIn profiles to #1. I have noticed gains on other terms as well, and hope to soon have my tool available to automatically track my ranking progress.

I have also noticed that bots are beginning to find me, post spam comments, and steal my content. Not that this is necessarily a good thing, but at least it means I’m getting noticed, and I am getting some inbound links from it.

Jason Menayen also just wrote a post listing a few blogs, resources, and forums which deal with AdSense. I am happy to have been listed there, as it will drive traffic my way, is a solid inbound link, and gives me a bit of credibility. I am also very excited to learn about the other resources out there, and plan on exploring the areas he listed.

So it looks like I will need to be setting some new goals for myself. I will be thinking about these, but in the mean time I wiki continue to post, comment elsewhere, and submit my articles.

Google’s two products, AdSense for Search (AFS) and AdSense for Content (AFC), have much in common, but there are also some key differences. Most people who signup start with AFC, but they are missing out if they don’t implement AFS.

AFC targets content pages, and tried to find a relevant advertiser given everything you put on that page. It is a difficult task, but Google does a fairly good job of matching advertiser to publisher. To help, you can implement Section Targeting, which gives Google a better idea of what your true content is, and can increase CPC (better advertiser match) and CTR (more relevant).

AFS is triggered when a user searches through you site, and in these cases, Google really excels. Google is given an exact keyword or phrase that the user is looking for. Also, Google has more advertises paying into AFS specifically because it is better targeted. The payouts are almost always higher, and because the ads are way more relevant, the CTR is usually way higher.

Most sites do not implement AFS, even though it is fairly easy to set up. Once you are set up, there are several things you can do to optimize. First of all, just like any other ad, you should test several styles and locations on the page. You wihout a doubt will find something at least 20% better than where you started, and often more.

But after doing these basic optimizations, you might realize that one of your main problems is not enough traffc to the search results pages. To fix this, you need to play around with where your search boxes are. Add more of them, put them in different locations, and start testing how they are styled. Once again, you will fairly quickly see large gains to traffic, which then leads to revenue.

One last tip is to start playing around with forced keyword searches. This is where you create a direct link to a valuable search results page. This page might be valuable because it has a ton of good article results which you users will like, or because of high paying AFS ads. Use <a href=”https://adwords.google.com/select/KeywordToolExternal?defaultView=3″>Google’s Keyword Tool</a> to find the best paying, but still relevant terms, and start trying them out. Don’t forget to once again test style, location, and which terms you are using to maximize your Google revenue.

It has been 20 days since I started this blog, and although I am trying to build it up as quick as possible, it is a long process.

My initial goals were to get an average of 10 visitors per day, and 4 comments on my blog. The idea is that in addition to pure traffic, I am trying to build up a community of people interested in optimizing AdSense, and other analytics. In order to accomplish these goals, I set out to average a posts day, comment twice on 5 different blogs, and accumulate 20 posts.

I now have 35 posts, which is almost 2 posts per day. Commenting has been difficult for me; I commented 3 or 4 times on the YieldBuild blog, but I have not found any other blogs to heavily comment on. I think I have scattered a single comment on 6 other blogs, which brings my total to 10, but I still need to find blogs which I am deeply interested in.

How has this payed off? I am now averaging 3 visits per day, and have gotten my 4 comments. I still have a bit to go before I am at 10 visits per day, but feel I am beginning to get traction. What I am happiest about so far in terms of my progress is that I’ve managed to get a free lunch from one of my readers for blogging and commenting.

I also have begun to monitor my SEO process. Almost all my traffic so far has come from comments, but in the last day or two, more is coming from Google. My ranking for “optimizing adsense” has jumped from 89 to now 26. My next goal will be to get that into the top 10.

So what do need to do to finish off my first goals? Continuing to post at least once a day shouldn’t be a problem, but I need to really find more blogs that interest me and comment heavily. I will try to average at least one comment a day. I also have submitted a few articles to EzineArticles, and if those get approved, will submit more. My hope is to achieve my goals within th next 20 days.

There are many techniques to try and gain traffic, but it is important to always keep in mind the size of your site. Larger sites should focus on much different things than small sites, and every shade in between has it’s differences.

As a tiny site (less than 10 visits per day), most of my traffic is coming from comments and trackbacks on other blogs. But as I gain in size, search engines will begin to be much more important. Just by writing about my interests I have already gained quite a bit in my SEO rank, but it is time to make a more deliberate effort.

One of the first things you should do is figure out what your niches are, and focus on getting as much content on them as possible. Most people already have a general idea of their niche, but you need to find the keywords and phrases that will define your site. For me, some of my niche keywords are: “optimizing adsense”, “getting more traffic”, and “increase monetization”.

Most people already know what to do once they have these keywords: use them in your titles, tags, categories, and scatter them across your content. But the hard part is coming up with them. It is a delicate balance between using high traffic keywords while trying to stay in areas that are not so competitive.

To help you in this SEO battle, there are two major tooks you should be using, and not suprisingly, both come from Google. First, you should use the Google AdWords Tool to analyze your site, and come up with some high volume keywords. Then, you should use Google Search to see how many search results come up. Trying to use “SEO”, will get you nowhere as a small site, because you have to compete against millions of other sites.

Pick keywords that are appropriate for your website size. Get to the top 10 of a 1000 result keyword and you will pick up a tiny bit of traffic. Then move on to something in the 10,000 result range. For whatever range you are in for number of results (competitors), try and pick the keywords with the most searches. Of course, with all of this, you will have to make sure you know enough about the topic to write a lot of good content.

I am developing a tool that will allow you to feed in keywords and search volumes from Google’s AdWords Tool. It will scour Google Search for each keyword to find how many competitors you have. Then, after recommending which keywords to use, it will track your rank on an ongoing basis to see how you are doing. I will let you know when this tool is available for use.

I just got my first traffic from Google after more than 30 posts. All of my other traffic so far has been from comments or trackbacks from other blogs. But even though the majority of traffic isn’t currently coming from Google, I am guessing that that will change soon.

I should have started earlier, but I just began monitoring where my site ranks with various search terms. This is an extremely important excercise, as it correlates to how often people will find me. A search for “danny gabriner”, currently only ranks third, after my LinkedIn and Facebook profiles. I should be the number one listing, considering that term is my domain, but because I never write it out, and those other two sites are massive, I could see why I am behind.

More imporant terms to monitor ate things like “optimizing adsense”, which is written on every single page, and I often write about. This is a highly competitive search term, and when I first checked, I was number 83 on the list. However, after only a few days, I have jumped to number 28. Once I get into the top 10, I expect quite a bit more traffic from this query.

A related term that gets far more searches is “optimize adsense”. I don’t write this term nearly as much as I should, and currently rank 133. As I become more concious of the important search queries that relate to my topics, I will focus on the SEO factor, and plan on tracking my progress in the Google rankings.

In addition to seeing where I rank on Google, I will be using Google’s AdWords Tool to find the keywords that are most imporant to me. Robert Scoble recently wrote a post on the lack of knowledge of this tool, and he is right that most people could gain heavily from it’s use.

My next steps are to compile my list of important keywords, and then I will start continually tracking and trying to improve my ranking on Google. There are so many SEO techniques that we all know to gain traffic, but this will actually give me a good idea of my progress.

I have always been a bit lost when it comes to Twitter. I started off using it by following a few people who had blogs I read, but because I was only following these few people, I was pretty much getting their blog posts recycled back to me.

A short while ago, twitter bought Summarize, and turned it into search.twitter.com. This tool is very useful for quite a few reasons. First of all, you can search for your niche topics (like optimizing AdSense), and find people who have either just posted, or who are interested in your topic. This is similar to searching on Google, but there are some added benefits.

First of all, the content is much fresher, as many of Google’s results will be years old (although some of those can be good too). Second, if people are asking questions or are having difficulty with something, you can respond to them directly and immediately. So not only are you finding good resources, but you are establishing yourself in a community of people interested in the same topics as yourself.

As you begin to find these people on Twitter who share your interests, you can refer them to your posts, and if you have good enough content, gain some dedicated readers.

One change you can make to your Google AdSense campaign which will have enormous impact is getting your ad units above the fold. I have often seen gains of over 50% by moving from beneath the fold to above it. The increase in performance will not always be this much, but there are plenty of gains to be had.

Being above the fold means that your ad unit is visible when you first load the page, and that you don’t have to scroll down at all to see it. One thing that many people forget is that because people have different sized monitors, and use different screen resolutions, the fold can be in different places for different users. Make sure you play around with different settings and different browsers to make sure your ads are above the fold in each scenario.

If you can’t be above the fold for whatever reason, you might also want to try placing your ads on the bottom fold. Users often scroll to the bottom of the page, so this can be a valuable piece of real estate.

As always, make sure that you test plenty of different setups, as sometimes the unexpected ends up being the most valuable. That said, it is almost always worthwhile to get your ads above the fold.

Optimizing AdSense is a fairly simple procedure to get started on, and you will notice the results very quickly. But as you begin to do more of it, you have to take into consideration the possible negative effects of your optimization. Many sites have multiple revenue streams, including display media, leads, and sponsorship. Is your optimization hurting those other revenue streams?

In order to get a good idea of the effect you are having, it is necessary to segment users into groups, and see how those groups are monetizing with AdSense, along with any other useful metrics you have access to. For example, how many pageviews per user are you getting with each test style? How many leads are these users generating?

Depending on your site structure, and what tools or partners you are using, getting the answer to these questions will be different, but the overall methodology should stay the same. One simple way to look at the overall site performance is to start each page with a cookie. If a user already has a cookie, you check which test group they belong to, and assign that value to a variable. If they don’t yet have a cookie, you randomly put them in one of your test groups, and give them the cookie for later pages in their session.

Once you have established a user in a group, you then make sure to pass this information anywhere it applies. For AdSense you will show the test style associated with that group. If you use a partner like shopping.com, you can pass in the test name for tracking leads from these users. For your analytics software, you likewise segment based on this test group.

Now instead of looking how just AdSense is performing, you can start to see a larger picture. In my experience, often what is best for AdSense often is a net gain for sites, but there are definitely exceptions. Using this framework, you can make sure that your testing gives you results that optimize your entire site.

When I first started this blog, I had two main categories I was interested in: optimizing AdSense, and cooking. So far I have written quite a bit about the first topic, mothing about the second topic, and various posts about a few other topics.

There are a few questions I have, but am not exactly sure what yw “best” approach is, or what by approach should be. Everyone who looks into the matter knows that getting your self into a tightly defined niche is one of the best ways to establish traffic and a community. But what about the question of closely related niches and extremely different niches? It makes sense for me to talk about SEO and getting traffic, because anyone interested in opitimizing AdSense should also be interested in these topics.

Some of these people might even me interested in cooking, or rockclimbing, or other of my passions, although that number probably won’t be large. The reverse is even more true: if I attract a following of cooks, most will not be interested in SEO or AdSense.

But can this problem be solved merely by categorizing an tagging my posts in a well organized matter? Or should I create a completely seperate blog for those other interests. I know people like Dave Winer (http://www.scriptingnews.com) often combine anything they are interested together on their blog, such as technology, politics, and communities.

I’m sure as I do more of this, I will get more comfortable writing whatever I want to be writing, but I also think that since this blog is for a community of people, I should occasionally (or constantly) reach out to find what others want.

After reading blogs for several years, I have now decided to write my own.  This is my second attempt, although my first was pretty lame.  About a year ago, I got into the hype of making money online, and thought that if I made several blogs, and stuck AdSense on them, I would suddenly start making lots of money daily.  I created 6 different blogs on Blogger, and made it a goal to get 5 or so posts on each one.  I don’t even think I made it past 10 total posts.

This time I hope its different.  I still don’t exactly know where I am going, but I am less interested in making money (immediately), and more interested in writing my thoughts down and finding like minded people.  Of course it still is a big challenge and game for me, but I don’t yet know what my goals are.

In this latest round of thinking about blogging, two major thoughts came to mind.  The first would be to write as much as I know about optimizing AdSense (This is the primary responsibility of my job at CNET), and show that I am an expert in the topic.  I would give out all of my knowledge, and then offer my services to publishers who wanted to let me optimize their sites.  With many sites, making a few minor changes can literally lead to doubling or tripling of revenue, and so I would ask for either a cut of the gains, or a flat fee.

The other topic I am pretty passionate about right now is cooking.  I just started getting into some of the basics of cooking, such as making my own stock, growing herbs and food on my deck, buying as many seeds as I could for making spices.  My thoughts were that I could share some of this extremely basic knowledge with everyone, and convince people of the joys of cooking.  Finally, I could make money off of this by starting an e-commerce site that sells one of any number of potential products: seeds, tea, sauces, stock, smoked foods.

These two ideas of making money are just dreams that may or may not happen down the line.  My interests might shift, and I may never get enough traffic to be able to monetize well enough.  So for now I am simply trying to find an outlet for my ideas and knowledge, and I will see where that takes me.